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Brioni Brioni Brioni Brioni
Brioni Brioni Brioni Brioni

In 1945, Nazarene Fonticoli - tailor from the old town of Penne, Abruzzo - Gaetano Savini and entrepreneur based in Rome, Via Barberini, the tailor Brioni name, a tribute to a small island in the archipelago of Istria.

The tailor Brioni marks a turning point in the History of Fashion and Costume in 1952 by participating in the parade - an event of Palazzo Pitti in Florence, with a men's collection.

In 1954 the prestige from tailoring is already known in the United States: the creations Brioni become the reference point for the elegance of the biggest stars in Hollywood: the Hess collection, proposed in 1957, in which the formal dress, and in particular , the traditional dinner jacket, is shaded by a unique touch of color, it is greeted with enthusiasm, and the glamor of the world of American celebrity is celebrated the following year with the fragrance Good Luck (1958).

In 1960, Brioni is now an Italian sartorial excellence and, therefore, has highlighted the need for a proper corporate structure: Penne, Abruzzo, is chosen as a place to implant the complex Brioni Roman Style, made with a stylistic design that manages to combine the ancient principles tailoring, be sure to forty artisans, tailors and embroiderers, with a modern industrial organization, able to anticipate and propose new aesthetic and the changing tastes of men's fashion.

Even in the experimentalism of the seventies, Brioni manages to maintain the harmonious relationship between tradition and innovation, offering a total look that extends to accessories, among which is a line of ties.

In 1985, with the intention of passing the sophisticated craftsmanship tailoring is open to the Pens School of Tailoring Nazarene Fonticoli.

The course is divided into a theoretical part and a four-year apprenticeship, which transform in a precise cultural code 220 the processing steps needed to create a head Brioni.

In the nineties the establishment of Penne widens to reach 700 employees and in the most exclusive locations on five continents are opened more than 300 stores.

With the acquisition of Burini shirt shops and Ciceri and leather Sforza, know - how and production capacity to extend new products and materials; born in these years the world leisurewear which will become an icon of elegance and informality leisure.

The year 1995 marks the opening of the 57th Street boutique in New York, a culmination of half a century of extraordinary activity, retraced in the volume Brioni.

Fifty years of style.

In 2010, the brand has celebrated 65 years of success with a great event at the Castello Sforzesco in Milan.